HP Magic Words Campaign

A really nice campaign and website I saw from HP this week, translated as “THE FIRST BOOK WRITTEN BY THOSE WHO NEVER WROTE”.

This is promoting HP’s new printer which they’ve combined with a speech recognition API in order to allow printing via a mobile app, or desktop setup, straight from user’s speech to the page.

As part of the campaign they travelled around Bahia, one of the largest states in Brazil, a country with 13 million illiterate people alone.


Using the tool and printer they let the people tell their previously undocumented stories using the app and have them printed out and bound into a book. A copy of these books was then given to both the authors and the local libraries and cultural centers in their villages, “because the greatest wealth of people is their culture”.


A really nice site with a great story behind the technology. Check out the short documentary


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