A lot of big companies are getting behind the NHS Give Blood Missing Type campaign, to highlight the importance of giving blood.
Around the world, As, Bs and Os are disappearing. This year blood donor organisations from 21 countries – covering 1 billion people – are coming together for our Missing Type campaign. We are asking everyone to ‘drop’ the letters of the main blood groups to show support for blood donation and register to give blood.
Many are joining in by removing the as, bs and os from their logos on social media. See the advert below