S7 Airlines wanted to encourage Russians to fly with them, so created an imagination machine using neurotechnology.
The machine required the ‘player’ to concentrate on their dream destination, using the brain as the controller, if they managed to steer the virtual plane to their dream destination, without losing concentration, S7 would fly them there.
The video gained 82 million views in just one week and boosted online bookings by 20% – watch it on the S7 website.