Google’s very own captcha tool ‘reCAPTCHA‘ has been launched and looks like it will make a lot of users lives much easy when it comes to data capture.
Not only is it a much nicer visual experience for the user, it also speeds up data entry – as in a large number of cases it will be as simple as ticking a box to say you are not a robot to complete the form, and is mobile friendly too.
From Google:
“reCAPTCHA uses an advanced risk analysis engine and adaptive CAPTCHAs to keep automated software from engaging in abusive activities on your site”
In cases where the analysis engine can’t confidently predict you are not a robot you will be asked to complete the usual style data entry test, but after incorporating it into one of our existing projects we’ve already seen a very positive response with spam decreasing but real entries remaining pretty constant.